Amazon claims more of teens ‘Prime’ mindshare in new survey

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Leave it to the Teens: It’s no secret that when it comes to advertising, many companies want to get the teen consumer on board. Just look at how a lot of commercials on TV are produced. I may buy an Old Navy shirt, but Old Navy isn’t marketing toward guys like me on the other side of 40.

The same goes for Amazon. Its combination of easy e-commerce shopping and the Prime Video streaming service provide a one-two punch that gives the company the kind of brand recognition other companies can only dream of having. And according to a survey by Piper Jaffray, that mindshare, as it is called in the branding industry, is growing and embedding Amazon’s presence among American teenagers to a point where other rivals are likely going to play catchup for years to come.



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