A Defiant Taylor Swift Debuts New Single “Look What You Made Me Do”


True to her Instagram promise, Taylor Swift dropped her first single for her new album, Reputation, just before midnight on Thursday night. The song, “Look What You Made Me Do,” is a thundering response to anyone who has ever wronged her, particularly if that person is named Kanye West.

The song, co-written by Jack Antonoff is a very clear (and credited riff on, of all things, 1992’s “I’m Too Sexy” (perhaps with a bit of a creepier tone; add some porcelain dolls and some fun-house mirrors, and the vibe is about right). The song immediately addresses the controversial past year that Swift had—and made it clear that she is over it:

“I don’t like your little games, don’t like your tilted stage. The
role you made me play—of the fool. No I don’t like you. I don’t like
your perfect crime . . . I got a list of names and yours is in red
underlined . . . The world moves on, another day, another drama. But
not for me, all I think about is karma.”

This single and the album, coming November 10, arrive nearly three years after the release of 1989, which won the Grammy for Album of the Year. Since then she’s scored a hit single alongside Zayn with “I Don’t Wanna Live Forever,” from the Fifty Shades Darker soundtrack, but it was her personal life that dominated news about her, and clearly inspired the revenge vibe of the new single. Swift continued garnering attention about who she was dating, including Calvin Harris and actor Tom Hiddleston, but also a much-publicized feud with Kim Kardashian and Kanye West over the song “Famous.” As Rolling Stone points out, West used a tilted stage in his recent Saint Pablo tour, something Swift is directly referencing in “Look What You Made Me Do.”

2017, for the most part, has been a Swift-less year, except for one performance in Houston just before the Super Bowl. Her only other public appearance was in a Denver courtroom, where she won her counter-suit asking for $1 from former D.J. David Mueller, whom a jury agreed groped Swift during a meet-and-greet four years ago.

By the end of this year, we will have certainly heard much more from the new Swift promised by this single. “I’m sorry; the old Taylor can’t come to the phone right now,” Swift says in a spoken section near the end of the single. “Why? Oh. ‘Cause she’s dead.”

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Full ScreenPhotos:The 15 Wildest Conspiracy Theories About Taylor Swift

She’s planning to drop a surprise album.

October marks two years since Taylor Swift released 1989, which means it’s about time for the artist to drop new music based on the two-year-cycle she’s followed since her first album in 2006. Swifties have been holding their breath, convinced that the singer will surprise us, Beyoncé style, with new music before the end of 2016. Fans have also wondered if her choker-wearing sartorial choices are the artist’s way of teasing her new album’s image. Top it off with squad members hinting at Swift being back in the studio, several breakups to provide fodder for new music, and an alleged music leak from the artist and this theory seems fated to come true. The icing on the conspiracy cake: The president of Swift’s music label allegedly tweeted “no” when someone asked if we’d get new Swift music anytime soon—and then the disappeared.

Photo: Gary Miller/FilmMagic

She is the reincarnated leader of a Satanic cult.

She is the reincarnated leader of a Satanic cult.

This one is by far the most bizarre conspiracy theory to surface in the singer’s career. Around 2011, fans began to notice a striking resemblance between Swift and a woman named Zeena Schreck, who just happened to be the High Priestess of the Church of Satan from 1985 to 1990. Naturally, that led people to wonder if Swift was actually a reincarnated Schreck. This is highly unlikely, given that Schreck is still alive. She’s reportedly working in Berlin as an artist and magician—or, take your pick, living life as the traded-her-soul-to-the devil international pop star we all adore.

Photo: Trae Patton/NBC/NBCU Photo Bank via

Her open letter to Apple was planned in advance with the company.

Her open letter to Apple was planned in advance with the company.

On June 21, 2015, Taylor Swift single-handedly transformed the music industry with a casual 4 a.m. letter to Apple, in the form of a Tumblr post. By the next day, Apple had changed its tune about paying artists for its streaming service. Naysayers immediately noticed how uncharacteristically simple it was to get a huge tech company to make a 180-turn in mere hours, and thus a conspiracy theory was born. Many suspect that the Swift-Apple partnership was forged back in 2014, when Swift had a falling out with Spotify (coincidentally an Apple Music competitor) over artist wages. Considering that the star was already highly influential with fans and media, it would make sense for Apple to team up with her. Not long after the Apple letter, Taylor starred in ads for Apple Music. Conspiracy theory or perfectly executed PR move?

Photo: Dave Hogan/ for TAS

She only carries empty purses.

She only carries empty purses.

The only thing more recognizable than a Taylor Swift hook is her signature purse-carrying technique. Many have speculated that the effortless way she drapes her handbags over her forearm must mean they are empty. After all, if they contained the four months’ worth of receipts, pens, gum wrappers, makeup, and small animals that normal people’s bags do, they would be too heavy to rest comfortably on her arm.

Photo: Josiah Kamau/BuzzFoto/FilmMagic

She’s an active member of 4Chan.

She’s an active member of 4Chan.

You didn’t think we’d leave Taylor’s cats out of this, did you? Meredith Grey and Olivia Benson (not to be mistaken for the TV characters) are arguably the most famous felines in the world. So when Swift announced that her first cat would be named Meredith, Internet detectives did some digging into the dark webs and noticed a member of 4Chan—an anonymous posting site known for insidious behavior including hacks and leaks—also seemed fond of the name. People allegedly also traced several other posts back to the singer. The whole situation would be very out of character for the seemingly squeaky-clean Tay, considering the website’s notorious reputation.

Photo: Raymond Hall/GC Images

She’s bisexual or gay.

She’s bisexual or gay.

Taylor is no stranger to dating rumors, but a December 2014 video that allegedly showed Swift in a lip-lock with her best friend Karlie Kloss at a 1975 concert threw conspiracy theorists into a tizzy that the singer is secretly dating the model. What hasn’t helped: the mounds of Kaylor fanfic on Tumblr, written by fans who believe Swift uses her famous relationships as beards for her sexuality. The theory dates back several years, with many believing Swift once dated Glee star Dianna Agron. Swift has tried to put an end to the speculation with a sassy calling out the media for accusing her of false romances, but it only added fuel to the Kaylor fire.

Photo: Kevin Mazur/AMA2014/WireImage

Her feud with Kanye West was orchestrated for mutually-benefiting fame.

Her feud with Kanye West was orchestrated for mutually-benefiting fame.

And speaking of the Illuminati: In 2009, Kanye West infamously crashed the VMA’s stage and uttered “Imma let you finish,” launching a public feud that has persisted for seven years. Kanye’s actions, whether malicious or not, turned both performers into instant household names; Taylor as America’s sweetheart and Kanye as the rebel rapper. Some wonder if it was all too perfect, and if Kanye’s interruption was actually orchestrated by both PR teams to help cement their careers. Others wonder if Kanye’s act during the award show was actually him inducting Swift into the Illuminati, since initiations allegedly include public acts of humiliation. Further proof? His line in his song “Famous” suggests he “made” her famous, a.k.a he gave her Illuminati status. The layers of the conspiracy theory continue to pile on, as others suggest that even if Kanye and Taylor’s VMA moment was originally spontaneous, the recent feuds surrounding West’s song have all simply been publicity stunts to keep the artists in the media. One thing we can all agree on: Taylor Swift and Kanye West have one of the best conspiracy theories of all time.

Photo: Christopher Polk/

She’s planning to drop a surprise album.

She’s planning to drop a surprise album.

October marks two years since Taylor Swift released 1989, which means it’s about time for the artist to drop new music based on the two-year-cycle she’s followed since her first album in 2006. Swifties have been holding their breath, convinced that the singer will surprise us, Beyoncé style, with new music before the end of 2016. Fans have also wondered if her choker-wearing sartorial choices are the artist’s way of teasing her new album’s image. Top it off with squad members hinting at Swift being back in the studio, several breakups to provide fodder for new music, and an alleged music leak from the artist and this theory seems fated to come true. The icing on the conspiracy cake: The president of Swift’s music label allegedly tweeted “no” when someone asked if we’d get new Swift music anytime soon—and then the disappeared.

Gary Miller/FilmMagic

She is the reincarnated leader of a Satanic cult.

She is the reincarnated leader of a Satanic cult.

This one is by far the most bizarre conspiracy theory to surface in the singer’s career. Around 2011, fans began to notice a striking resemblance between Swift and a woman named Zeena Schreck, who just happened to be the High Priestess of the Church of Satan from 1985 to 1990. Naturally, that led people to wonder if Swift was actually a reincarnated Schreck. This is highly unlikely, given that Schreck is still alive. She’s reportedly working in Berlin as an artist and magician—or, take your pick, living life as the traded-her-soul-to-the devil international pop star we all adore.

Trae Patton/NBC/NBCU Photo Bank via

Her open letter to Apple was planned in advance with the company.

Her open letter to Apple was planned in advance with the company.

On June 21, 2015, Taylor Swift single-handedly transformed the music industry with a casual 4 a.m. letter to Apple, in the form of a Tumblr post. By the next day, Apple had changed its tune about paying artists for its streaming service. Naysayers immediately noticed how uncharacteristically simple it was to get a huge tech company to make a 180-turn in mere hours, and thus a conspiracy theory was born. Many suspect that the Swift-Apple partnership was forged back in 2014, when Swift had a falling out with Spotify (coincidentally an Apple Music competitor) over artist wages. Considering that the star was already highly influential with fans and media, it would make sense for Apple to team up with her. Not long after the Apple letter, Taylor starred in ads for Apple Music. Conspiracy theory or perfectly executed PR move?

Dave Hogan/ for TAS

She only carries empty purses.

She only carries empty purses.

The only thing more recognizable than a Taylor Swift hook is her signature purse-carrying technique. Many have speculated that the effortless way she drapes her handbags over her forearm must mean they are empty. After all, if they contained the four months’ worth of receipts, pens, gum wrappers, makeup, and small animals that normal people’s bags do, they would be too heavy to rest comfortably on her arm.

Josiah Kamau/BuzzFoto/FilmMagic

Her relationship with Tom Hiddleston was all a publicity stunt.

Her relationship with Tom Hiddleston was all a publicity stunt.

It’s not unusual for Taylor Swift to be accused of faking a relationship; almost every one of her suitors has been questioned for their legitimacy. But none have been as highly scrutinized as Tom Hiddleston. Swift’s abrupt breakup with Calvin Harris set a bumpy stage for her whirlwind (and short-lived) romance with the actor. People speculated it was all a PR strategy created to deflect attention from her breakup; to get Tom the publicity he needed to land an Emmy (didn’t work); and to help cover up Snapchatgate. After all, Swift was “caught” kissing Tom right around the time Kim Kardashian West began raising questions about Swift’s knowledge of Kanye West’s song “Famous.” Other Internet sleuths have suggested that their romance was a piece of elaborate performance art that depicted how the public deals with celebrity romances. Imagine that. Clues include Taylor’s throwback wardrobe choices that re-enact famous dating moments, and the couple’s paparazzi shots all being snapped by the same agency.

Jerad Williams/Newspix/

She has no belly button.

She has no belly button.

Just call Tay “Kyle XY,” because her stomach is totally dent-free. Swift’s fondness for high-waisted pants and skirts convinced the Internet that the pop star was an alien/superhuman born without a navel. The singer didn’t even seem to mind it, once famously telling Lucky Magazine in December 2014 that she never wanted fans to know the truth about her midriff. While we can’t deny Taylor isn’t extraterrestrial, the celeb quickly put an end to the biologically-impossible rumors by flashing her belly button in a bikini Instagram in early 2015, and later in a fan photo that turned into a Reddit Photoshop battle.

Kevin Winter/ for CBS Radio Inc.

She has an evil twin who lives in Japan.

She has an evil twin who lives in Japan.

This theory has all the toppings of a perfectly delicious Internet rumor: burgers, evil twins, and terrible advertising. The Internet unearthed an old Japanese commercial for McDonald’s that features a model in a red wig who bears a devilish similarity to Swift. It seemed obvious to some that Swift had banished her kin to Japan to stop her from getting in the way of her career. Some “proof” they share a burger gene: Taylor’s “Eating cheeseburgers, scribbling on guitars, writing songs with @edsheeran” .

Pascal Le Segretain/

She’s actually named Becky.

She’s actually named Becky.

Tumblr rears its hilarious and oddball head with this joke-meets-conspiracy-theory. In April 2012, Tumblr user Yallarebrutalizingme posted a picture of a high-school Swift, claiming it was a friend named Becky who died of a drug overdose. It immediately turned into an inside joke for Swift fans, which Taylor even played into, wearing a “No, it’s Becky” t-shirt. Somewhere out there, Becky is happy to know her legacy lives on.

Stephen Lovekin/

She wears gym clothes but doesn’t exercise.

She wears gym clothes but doesn’t exercise.

No one has ever seen Taylor Swift sweat. So it’s speculated that the artist is not human (keep reading for more on this) or that she simply goes to gyms to seem relevant but never actually works out. Evidence? Every paparazzi shot of her leaving the gym in a perfectly-styled ensemble. Or, you know, she showers and owns a hair dryer. But where’s the fun in that?

Raymond Hall/GC Images

She’s a member of the Illuminati.

She’s a member of the Illuminati.

In 2016 you’re not an A-list celeb if you haven’t been labeled as an Illuminati, so Taylor should be honored to top this elite list. Conspiracy theorists draw a direct line between Swift’s connection to the number 13 and the Illuminati’s worship of the Satanic digits. Swift has spoken about the number’s significance in her life, telling MTV, “I was born on the 13th. I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first #1 song had a 13-second intro. Every time I’ve won an award I’ve been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter.” She even paints the number on her hand before concerts. The admission gave conspiracy theorists everything they needed to construct their argument for the occult.

Axelle/Bauer-Griffin/FilmMagic

Her legs are insured for $40 million.

Her legs are insured for $40 million.

In March 2015, several outlets reported that the pop star had taken dramatic and expensive measures to protect her long and lean limbs. Despite the supposed report, the rumor is a common claim for celebrities; everyone from Jennifer Lopez to Julia Roberts allegedly has insured body parts. Swift even poked fun a the conspiracy theory, posting a picture to Instagram about her cat scratching her leg and owning her major money.

George Pimentel/LP5/ for TAS

Her song “Wildest Dreams” is about Zac Efron.

Her song “Wildest Dreams” is about Zac Efron.

Rumors continue to fly that Swift and Efron are a couple, or are at least interested dating in each other. The will-they-won’t-they question first surfaced after the two celebs worked together in 2012’s The Lorax. When Swift released the music video for Wildest Dreams in 2015, the stage was perfectly set for people to wonder if the video’s Scott Eastwood — a good-looking brunette portraying an actor — was meant to represent Efron. Conspiracy theorists on Reddit even linked Eastwood’s outfit in the video to Efron’s outfit for the Lorax red carpet premiere. ‘Shippers of Efron-Swift also suggest the song “Come Back Be Here” from the Red album is about Zac.
She’s an active member of 4Chan.

She’s an active member of 4Chan.

You didn’t think we’d leave Taylor’s cats out of this, did you? Meredith Grey and Olivia Benson (not to be mistaken for the TV characters) are arguably the most famous felines in the world. So when Swift announced that her first cat would be named Meredith, Internet detectives did some digging into the dark webs and noticed a member of 4Chan—an anonymous posting site known for insidious behavior including hacks and leaks—also seemed fond of the name. People allegedly also traced several other posts back to the singer. The whole situation would be very out of character for the seemingly squeaky-clean Tay, considering the website’s notorious reputation.

Raymond Hall/GC Images

She’s bisexual or gay.

She’s bisexual or gay.

Taylor is no stranger to dating rumors, but a December 2014 video that allegedly showed Swift in a lip-lock with her best friend Karlie Kloss at a 1975 concert threw conspiracy theorists into a tizzy that the singer is secretly dating the model. What hasn’t helped: the mounds of Kaylor fanfic on Tumblr, written by fans who believe Swift uses her famous relationships as beards for her sexuality. The theory dates back several years, with many believing Swift once dated Glee star Dianna Agron. Swift has tried to put an end to the speculation with a sassy calling out the media for accusing her of false romances, but it only added fuel to the Kaylor fire.

Kevin Mazur/AMA2014/WireImage

Her feud with Kanye West was orchestrated for mutually-benefiting fame.

Her feud with Kanye West was orchestrated for mutually-benefiting fame.

And speaking of the Illuminati: In 2009, Kanye West infamously crashed the VMA’s stage and uttered “Imma let you finish,” launching a public feud that has persisted for seven years. Kanye’s actions, whether malicious or not, turned both performers into instant household names; Taylor as America’s sweetheart and Kanye as the rebel rapper. Some wonder if it was all too perfect, and if Kanye’s interruption was actually orchestrated by both PR teams to help cement their careers. Others wonder if Kanye’s act during the award show was actually him inducting Swift into the Illuminati, since initiations allegedly include public acts of humiliation. Further proof? His line in his song “Famous” suggests he “made” her famous, a.k.a he gave her Illuminati status. The layers of the conspiracy theory continue to pile on, as others suggest that even if Kanye and Taylor’s VMA moment was originally spontaneous, the recent feuds surrounding West’s song have all simply been publicity stunts to keep the artists in the media. One thing we can all agree on: Taylor Swift and Kanye West have one of the best conspiracy theories of all time.

Christopher Polk/





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