Beyond CrashPlan and Carbonite: For cloud backups, own the blob


Lured by savings and disaster back up, IT managers warm to cloud

This week, cloud continuity services provider Code42 announced it would be ending its popular CrashPlan for Home backup service.

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As an alternative, the company will be offering their more expensive CrashPlan for Small Business, or are referring smaller customers to Carbonite which is priced similarly to their consumer plan, at $60 a year for a single system.

Both of these options are actually not bad ones if you are looking for an easy, click-to-migrate sort-of solution for SOHO and SMB.

Otherwise, if your data needs aren’t huge, look at consumer cloud storage along the lines of OneDrive or Google Drive.

But the lesson I think most home users and small businesses (and enterprise) should take away from this is: If you have significant storage needs in the cloud, you need to Own the Blob.

Blobs? I’m talking about blob storage, which is the storage container type that cloud services providers extend to their subscription owners as large files that are made available in a file system-like fashion.

In hyper scaler-speak, that’s S3 for Amazon and Blob Storage for Azure. There are other flavor derivatives depending on the type of storage, in terms of how redundant and how fast, but suffice it to say that both of these public clouds have comparable storage offerings at different levels that are priced in a similar fashion.

Why would you want to use Blob Storage if you could just use a managed service like CrashPlan for Business or Carbonite? Why worry about administering the back end?

Well, companies like CrashPlan and Carbonite — and numerous others — either leverage the public clouds themselves and use blob storage for their own product offerings and simply offer an easy-to-use front end, and have their value-added pricing and services on top — or they mimic the virtual infrastructure / IaaS environments public clouds use.

If that service provider goes out of business, that data stored on the public cloud is now orphaned. It’s encrypted, the defunct service provider owns the paper on it, you don’t have the keys to it. You ain’t gettin’ it back.

On the other hand, if you own the blob storage accounts yourself, and an integrator/vendor is managing it on your behalf, or are responsible for the billing on those storage accounts via paying a monthly bill to someone who is reselling the cloud services, like a Microsoft Cloud Solutions Provider (CSP) those blob storage accounts are easily transportable.

On Azure, with a CSP subscription, any vendor can become Designated Partner of Record (DPOR) and in turn, administer this storage account on your behalf at any time. Don’t like your services provider? Have Microsoft assign a new DPOR. The blob moves to the new one.

Administering your own backups and storage with an EA subscription but don’t like your Cloud provider? Want to move to AWS? No problem. You own the Blob.

The only downside to going with a blob-based backup approach is that this isn’t a click and play type of thing, although it’s gotten much better than it used to be.

If you have Windows and Linux-based systems, I strongly recommend Azure Backup which is part of their OMS offering, and that includes their very excellent Azure Site Recovery product (ASR) as well.

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Microsoft Azure Backup Agent


Jason Perlow

ASR is a failover/replication/workload protection/cloud migration and BCDR product rather than being a backup, however, and is out of scope for this particular use case.

The great thing about Azure Backup is that it can be deployed on a single server, agent-based config so even small businesses can get in on it.

You can also deploy it as a centralized backup server — using a special, Azure-only version of DPM — so that it backs up Windows and Linux VMs running on your VMware or Hyper-V hosts, in addition to regular network-connected and local file systems.

There are no licensing costs for the agent or the on-premises backup server, just the Azure consumption costs. Pricing is actually quite competitive for the level of service they are offering — $10 per system per month, with up to 500GB of storage per system. If you go over, it’s $10 per 500GB increment.

It took me about 10 minutes to set up the blob storage in the web-based Azure Portal (or alternatively, with the GUI Azure Storage Explorer), install the Recovery Services Agent, and configure a nightly backup job on my Windows 10 desktop at home.

Want something a bit more cloud-agnostic? Take a look at GoodSync 10 which is a great tool for doing file-level backups and synchronization from any Windows or Mac computer to a public cloud storage target. That includes Amazon S3, Azure Blob, OneDrive, Google Drive, Dropbox, Box, Backblaze, FTP/SFTP and SMB file shares.

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GoodSync 10 backing up to an Azure Blob storage account.


Jason Perlow

It runs on both Windows and Mac and costs $30 per PC (in addition to your cloud storage consumption costs), although the free version does quite a bit albeit with some limitations.

Once I had my Azure and Amazon S3 blob accounts, it only took me a few minutes to set up jobs with Goodsync on my Windows PC.

Does it take a little bit more work to configure a public cloud blob-based backup rather than use a third-party service or consumer-based cloud storage? Yes. But if you are concerned about data retention and the ability to access that storage long term, it’s your best option.



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